A B- is three stars.Ĭ+ to C-: Average whiskey. The best of the mass market whiskeys fit in this category, as do the bulk of the premium brands. Five stars.Ī-: A fine bottle of whiskey, representing the top end of the conventional, premium range.ī and B-: Good and above average. Above five stars.Ī: An outstanding bottle of whiskey, but lacking that special something which makes for a true masterpiece. A+: A masterpiece and one of the ten best whiskeys of its type. Some "premium" whiskeys really are quite terrible, while some mass market products are good enough to pour into a decanter and serve to the Duke of Edinburgh. The following indicators should be taken as only a guide and not a set of hard and fast rules. The Whiskey Reviewer uses a letter-based rating system, instead of the numerical 100-grade rating system. But not because it is particularly good drinking. 12 around for mixed drinks and cocktails for this reason alone. I can support any legitimate charitable activity from a for-profit business, and I would personally keep Proper No. 12 does score extra points for donating profits - $5 per every case sold, up to $1m annually in total - to local first responder organizations and charities. The suggested retail price from the manufacturer is $25, and the press materials say it sells for “up to $30.” I call it passive and lacking in assertiveness. I guess one could call this ”easy-drinking” or “smooth” based on these qualities. The finish, unlike the nose, is not particularly hot it was rather gentle and airy going down, and that’s even without diluting it with water or ice. I don’t know what might have led to this, but it was hard to ignore.įinish: There was no real complexity once down. There was a quality to the sweetness of it that seems inauthentic, like aspartame or saccharin, the additives that replace real sugar in diet soda. I still couldn’t find any vanilla notes that Irish whiskeys tend to feature.Īnd then, the biggest downside to this whiskey’s flavor. This was encouraging -I like hot spirits -but I couldn’t find any of the apple, caramel, or vanilla notes that I tend to associate with blended Irish whiskey at this price point.įlavor: Here, there was some pretty decent green apple flavor immediately, with toasted sunflower seeds and wet sticks behind it. It smelled hotter than I would expect from a 40% ABV whiskey. Nose: Very floral, with notes of straw, cut grass, and powder. Nevertheless, here’s what we got when drinking it neat, and then with a few drops of water.Ĭolor: A few shades darker than the pale gold of other Irish whiskeys. And that will be enough for the many people who will buy it and order it. It exists to be marketed at McGregor fans. It unfortunately does not exist to assault the palate with new qualities worthy of appreciation. 12 is unremarkable and ordinary in exactly the way you would expect a celebrity boxer’s whiskey to be. in 2017 and his many lucrative revenue streams as an athlete-slash-pitchman. No one is jumping up and down, demanding another down-market Irish whiskey, but there is more than enough demand for McGregor as a celebrity to justify its existence, as evidenced by his $85m paycheck for fighting Floyd Mayweather Jr. 12 is in the celebrification of the whiskey, not in the whiskey itself. But practically all Irish whiskeys are good when prepared this way, and I would credit Angostura bitters, which is magic that adds an extra layer of flavor to well spirits, and my corner market that always has good lemons for 50 cents apiece for this, before crediting the whiskey. This is probably closer to the way an ordinary drinker of this kind of spirit would consume it in the real world, and it was good. 12 for this review, I had a glass of it on the rocks with bitters and lemon peel. A week after my wife and I and some friends initially tasted Proper No. “Is there Green Spot? No? I guess Bushmill’s, then.”īefore the tasting notes, let’s talk for a moment about how people actually behave. And if this whiskey clears any bar at all, it is the low one of being not altogether different from the other blended Irish whiskeys that are more often deferred to than sought out. 12, a new Irish whiskey, didn’t set me up with any particularly elevated expectation for the spirit. I am an outlier among Millennials in that I frequently have to Google celebrities to find out who they are, so learning that MMA fighter and boxer Conor McGregor is behind Proper No.
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